Online advertising, also known as electronic marketing, online marketing or internet marketing, is the act of promoting and marketing various types of services and products via the Internet. E-mail marketing, spam by e-mail, online classified ads, advertisements of pages banners, ads of dynamic banners, social network advertising, blogs, ads of rich media, interstitial ads and interstitius announcements are examples of advertising in line. An ad server offers most of these ads.
The story of online advertising
According to the recordings, online advertising was launched in 1994 at the time Hotwired exchanged its advertisements of pioneering banners to a number of advertisers who had expressed interest in the advertisements of banners. In 2001, USD revenues increased to about $ 7.1 billion, 3.1% of total advertising expenditure. Most advertising industry players have been destroyed or weakened by the Dot Com bus, significantly reducing the online advertising demand and other related services.
When the business model for “Web 2.0” was collected by 2004, the industry cutted its impulse. This led to more created companies leading to the purchase and sale of advertising columns on web pages.
Some companies that have previously exploited web portals have decided to use the conventional “TV-TV” model that meant traffic creation by simply distributing the content and, in turn, the sale to buyers in the advertising industry . Majority of these websites, excluding business-oriented websites such as eBay, create most of their income by selling stocks (the space for promoting ads) to ready-to-use buyers. In the first 6 months of 2007, more than $ 10 billion has been spent by advertisers on websites in the United States. This reflects about 14% of the total amount devoted to advertising.
It is believed that in a few years of time, the online advertising industry will have a considerable increase. This is attributed to the growing number of devices such as television and mobile phones very linked to the Internet. This is obvious that evaluations are made on businesses related to online advertising by capital markets. During the month of August 2004, its total market value was placed at $ 29 billion and December 2007, Google had a sharp increase in its market value amounted to $ 215 billion. In the same year, a number of online advertising companies have been exchanged at the rate of 10 to 15 times their income per year.
2007 saw that the advertising industry becomes more popular with the public. What attracts much of this attention was Google’s climbing action, as well as its progress in other related industries such as online payments, mobile phones and word processing software. It was during this year that more than 500 comments on Google were included in various magazines, including Wall Street Journal, New York Times as well as in the Financial Times. This led to the European Commission and the Federal Federal Commission to conduct a detailed fraudulent survey in the acquisition of the Doubleclick, used by Google to provide software services and knowledge to publishers and Internet marketers specialists.
At the time when government agencies and consumers have decided to focus on the large amounts of individual data stored and used by online advertising companies, privacy concerns have been developed. Starting in 2009, most companies have turned to social media for their commercial advertisements. Social networking devices such as Twitter, Social News (Digg helix, reddit), Facebook, Hi-5, Social Photo and Video Sharing (Flickr, Photobucket, YouTube) and social favorite tools (Simpy, del.icio.us) are Among the social media that have been widely transformed.